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For over 26 years, this legacy event raises awareness and funds to promote the foundations mission of eliminating pediatric AIDS around the world. This invitation suite included not only the event invitation, but a booklet "What Does it Mean to be a Hero?" The booklet includes all the qualities of a hero and who embodies those qualities within the foundation's reach. The invitation suite also included custom illustrations and a tulip fold map to highlight the many fun activities throughout the day.
Art Direction, Design, Production Management